By Dave Feinleib, Content Analytics
With December around the corner, retailers are looking for quick and easy solutions to boost their e-commerce game in time for the holiday season. In fact, 47 percent of consumers plan to start their shopping well before the holidays, so brands and retailers need strategies that can move the needle before it’s too late.
Great product content can make all the difference. And with the right tools, brands can quickly update their digital presence. Here’s more on what we’re seeing leading clients do to drive digital sales this holiday season:
The Right Tools
In order to make all these content updates happen fast, brands need to use the right tools. Legacy content management solutions only help organize product content, but they don’t help update it on retailer websites. Fortunately, modern systems are designed with syndication in mind and make it easy to update content on Amazon, Walmart, Target and the eCommerce sites of many other retailers.
You no longer need to edit product copy in spreadsheets or scroll through image after image in a file browser. Nor do you need to learn each retailer’s portal, upload mechanisms and individual requirements. Today’s tools can interface with all these different systems for you, saving you valuable time in the process.
These tools come with easy to use editing, image conversion, and content submission capabilities. Some have analytics built-in, streamlining the process even further with automated auditing that lets you know when your content has gone live on a retailer’s site (and perhaps more importantly, alerting you if it hasn’t).
The great news about product content is that it’s a fast and easy way to make a big difference in your holiday sales and beyond. Even better news is that tools are now available to help you manage and optimize complex eCommerce workflows. That means you can scale your operations to sell more not only this holiday season but into next year and beyond as well.
About The Author
David Feinleib is the author of Bricks to Clicks and CEO of Content Analytics, the leader in eCommerce product content management and analytics. For more information, contact David at firstname.lastname@example.org.