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Small to mid-size retailers are struggling to compete in a world dominated by the big-box retailers. Tennis Plaza, a 5-location specialty retailer focusing on tennis equipment and apparel, is leveraging new technologies to grow their brand and better the customer experience. Quintin Valiente, marketing manager with Tennis Plaza, will be discussing:
Additionally, Mike Import, Senior Sales Executive with Celerant Technology will discuss how retail is undergoing a major technological shift. Mobile applications are becoming standard for retailers; a three-year prediction for mobile use in retail is 80% penetration. This forecast is not surprising given how effective, efficient, and economical mobile applications are. Empowering employees with mobile devices can improve customer service, increase productivity, and reduce hardware and upgrade costs.