In 2017, Hibbett was a leading athletic-inspired fashion retailer, having evolved from a family-owned business to a public company earning approximately $1B in annual revenue. Despite its growth, Hibbett remained true to its core: providing small-town customers a high-quality experience in its 1000 stores.
Change was on the horizon, as Hibbett realized its customers were increasingly turning to digital channels. Hibbett began planning its first ever online shop, but the retailer quickly realized it lacked critical expertise, having never sold goods online or provided customer support outside its stores.
To manage its transformation into an online giant, Hibbett sought guidance and expertise to make its technological and operational evolution a success.