By Shamanth Shankar, Riversand Technologies
Product Returns have become an accepted part of the shopping process for those retailers who have an established a digital presence, representing at least 30% of all the products ordered online. As a shopper, this sounds pretty reasonable if we take into consideration the need to try and test what we buy, but perhaps retailers can do more to reduce this rate. In comparison, only 8.89% of goods bought in brick-and-mortar shops have been returned during the last year. It is estimated that during 2016, Americans have returned $260 billion worth of merchandise (a 66% increase from five years ago).