Featured Editorial
Virtual Reality In Training Simulators Entices Generation Of Truckers For Advancing 'Amazon' Age
Guest Column | By John Kearney, Advanced Training Systems

Thanks to the growth of e-commerce, companies spent a record $1.5 trillion on shipping costs in 2017. Retailers and manufacturers credit the ‘Amazon Age’ for the struggle to keep goods moving to consumers — a struggle compounded by the critical shortage of truck drivers in the U.S. Fortunately there is a virtual light at the end of the tunnel for freight delivery.

A Guidebook For CMOs To Ignite Strategic Growth
Guest Column | By Sally Ann Lopez, CMO Council

The CMO of today has an entirely different mandate than the CMO of yesteryear. Over the last decade, the role has evolved from brand storyteller to strategic value creator. With that, an entire new set of skills are required to succeed.

Retail Operations Insights
How Vision Technology Enhances The In-Store Experience
Article | By Nick Tabet and Darrell Owen, Datalogic

The in-store shopping experience must improve to keep customers coming back. Find out how image and vision technology can help create an effortless in-store experience.

3 Keys To Meeting The Evolving Expectations Of Holiday Workers
Guest Column | By Mike Hicks, Igloo Software

The winter holiday season just keeps getting longer. For retailers, turning on the merry music and decking stores with festive furnishing is the easy part of the year-end shopping season. It’s quickly staffing up and properly training seasonal workers for an influx of customers that is an annual challenge.

Avoiding The Costly Consequences Of Poor Inventory Management
Webinar | By Radial

In today's omni-channel environment, optimizing inventory across multiple stores and distribution centers is an enormous challenge impacting a retailer’s bottom line. Watch this on-demand webinar with retail experts from Lands’ End, Total Retail, and Radial to learn how to protect your business from costly overstocks, out-of-stocks and returns, and more.

3 Ways Retailers Can Use Customer Service As A Competitive Advantage During The Holidays
Guest Column | By Fara Haron, Arvato

Holiday shopping marks the ‘golden quarter’ for retailers, making customer service even more important than ever. And with retailers often competing to offer the most competitive prices, it is increasingly important to deliver strong customer service as a brand differentiator. By following these three steps, retailers can turn an often-overwhelming time for both customer service representatives and consumers into a positive, brand-building experience, converting bargain hunters into loyal customers year-round.

In Case You Missed It
The Politically Incorrect Reason To Explain The Death Of Enclosed Malls: It’s The People
Guest Column | By Mark S. Rosenbaum, chair and professor, Department of Retailing, University of South Carolina; Germán Contreras Ramirez, director, Center for Marketing, Externado University; and Dahlia El-Manstrly, lecturer in marketing and co-director, Centre for Service Excellence

The demise of the enclosed mall is due to many factors. However, the rise of e-commerce is not the only factor causing the death of the mall; it’s also due to a lack of social civility among people.

What Consumers Are Telling Us About Black Friday
Guest Column | By Brian Elliott, Periscope By McKinsey

Regardless of stating a clear intention to participate in Black Friday, consumers appear to be keeping their options wide open when it comes to exactly which items they will buy — and from whom.

Retail Rebound Or Apocalypse?
Guest Column | By Richard Vitaro and Rick Maicki, BRG

Despite healthy sales increases in the Q4 2017, many retail executives felt the impact of a dynamic business environment that challenges retail companies on numerous fronts: Attracting new customers and keeping loyal shoppers “in the fold” is never a fait accompli. Executives must manage both short- and long-term strategies across all their operations to maintain financial flexibility and remain relevant with consumers.

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