By Kendall Youngworth, Senior Marketing Specialist, Tennant Coatings
A properly planned retail store layout involves placing departments with related products adjacent to each other for optimal flow. Eye-catching, must-have, impulse-buy merchandise on end caps or near registers; strategic positioning of popular items at the far end of the store — these factors have all been established as effective methods to creating enhanced customer experiences and maximizing revenues.
However, retail planning and design is as much art as science. It is all about creating an attractive, easy-to-navigate space that best shows off the merchandise while making the store an environment in which the shopper is comfortable and happy to spend time — even if “just looking around.” Successful design can encourage the person who stepped in for just one or two items to end up walking out with a full shopping bag.
How Flooring Contributes To Retail Ambiance
Retail Flooring — More Than Just A Pretty Face
The durability factor is as important as the look of the flooring in a retail environment. The flooring must withstand not just high foot traffic, but other stressors such as shopping carts and strollers, forklifts and pallet jacks used in restocking merchandise, and external conditions with customers tracking in rain, snow, mud, and whatever inclement weather brings. It also needs to stand up to daily cleaning, chemicals and, other regular maintenance.
Epoxy Coatings For Retail Flooring
Epoxy coatings and other resinous floors are among the most durable and easy to maintain traffic surfaces for a retail environment. These flooring systems do not require regular polishing, special treatments, or buffing. Additionally, the wide variety of colors and textures makes it easy to create a look and feel that best represents a given brand, as well as achieve retailers’ specific performance goals while meeting their budgetary needs. Some benefits of resinous epoxy floor coatings include:
Decorative Flake Epoxy Floor Coating
Although mosaic-like terrazzo flooring can be an attractive choice for a retail environment, it is often impractical and expensive to install. In addition, depending on the type of terrazzo, regular re-grinding, polishing, and sealing can make terrazzo time consuming and costly to maintain.
Luckily, decorative flake epoxy systems can mimic the artisanal mosaic look without the hefty price tag. These designer floors consist of colored flake blends encapsulated in clear high performance resin, adding visual interest and providing exceptional durability without the extensive required maintenance of terrazzo. The composition of the flakes is random so the flooring looks organic, and the variety of colors and flake sizes makes floor design extremely customizable.
Decorative Quartz Epoxy Floor Coating
Decorative quartz is one of the most popular types of epoxy flooring systems, not just because of its durability but also due to the wide variety of color options and the fact it can be customized in texture as well. This makes branding and designing a simpler matter with the option of using the same colors with specialized elements to suit the needs of different areas, such as added slip resistance for all walking surfaces. The aesthetic can be maintained while delivering a higher level of employee and customer safety.
Epoxy Metallic Floor Coatings
Metallics are perhaps the most exotic of the epoxy floor coating systems. They offer a truly unique design, using single or multiple “metallic” colored powders to create dimension and swirls of stylish highlights, organic patterns, and cloud like formations, creating one-of-a-kind surfaces that can bring the room to life. People often refer to metallic systems as a mirror image of marble with its three-dimensional look and smooth glass-like finish.
Customized Features: Epoxy Coatings
Epoxy coatings and other resinous floor systems offer a multitude of other features that can be implemented to meet facilities’ performance and safety needs such as added texture for slip resistance, UV stability, chemical resistance, or special properties such as moisture vapor mitigation, high tolerance for thermal duress or resistance to bacteria.
Durability, Easy Maintenance, And Custom Looks For Retail
Epoxy coatings and other resinous flooring — whether solids, decorative flakes, decorative quartz or metallic — offer great durability, easy maintenance, and a wide variety of colors, textures and styles for every retail environment.
About The Author
Kendall Youngworth is a Senior Marketing Specialist at Tennant Coatings with more than 10 years’ experience assisting clients across many industries in the selection and installation of optimal concrete flooring for their facilities. Tennant Coatings of Minneapolis, MN, is a leader in flooring experience, knowledge, and expertise.