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Retail Technology Report Reveals Trends And Buying Behaviors

Source: Radial
Retail Trends And Buying Behaviors

Total Retail surveyed its retail executive audience to understand current and future retail technology trends and buying behaviors.

The results show that while innovative retail technologies such as augmented and virtual reality, chatbots (i.e., artificial intelligence), and drones get a lot of media attention for how they’re going to disrupt the industry — it’s more basic solutions like marketing automation software, video and mobile websites that currently have retailers’ attention.

Download the 2017 Retail Technology Report from Radial to learn more about the technology landscape that’s really impacting the retail industry including these key findings:

  • 46 percent of respondents will be increasing their spending on analytics technology in the next 12 months.
  • 37 percent of respondents believe the Internet of Things is the emerging technology that will have the greatest impact on the retail industry in 2018.
  • 30 percent of respondents said their omnichannel departments/teams have no involvement in the technology buying process.