News | May 10, 2018

SevenTablets And Rebel Athletic Announce Release Of Body Scanning Mobile App, Fit Freedom For iOS And Android


SevenTablets and couture athletic clothier Rebel Athletic announce the release of Fit Freedom, an augmented reality (AR) body measurement application for retail clothing sales. The product is a joint development effort between the companies and it utilizes a smartphone’s camera to provide users with quick, simple body measurements.

This press release features multimedia. View the full release here:

Fit Freedom body scanning app by Rebel Athletic and SevenTablets (Photo: Business Wire)

Fit Freedom body scanning app by Rebel Athletic and SevenTablets (Photo: Business Wire)

While Fit Freedom is ideal for personal use, it was originally designed for team sports, employee uniforms, and other large groups that require custom fitted clothing. Fit Freedom can produce body measurements that are accurate within half of an inch and it solves a common business problem related to costs associated with returns and exchanges.

Karen Noseff Aldridge, founder and president of Rebel Athletic, said “We are on the cusp of a future where any smartphone will scan a person’s body and convert that scan into accurate measurements to determine the person’s sizes, including length adjustments, across multiple product lines. Utilizing a complex algorithm, we are completely solving traditional, recurring issues that face every clothing sales business with technology that measures more accurately than a real-life tailor.”

The first app release includes advanced feature recognition and a machine learning algorithm that considers details such as hip to leg width ratios, shoulder to wrist length, and more. Fit Freedom integrates with many leadings CRMs like Salesforce, allowing team sales representatives to easily upload measurements for team and individual orders.

Shane Long, president of SevenTablets, said “Fit Freedom solves a business problem that the world’s largest retailers have been trying to address for decades… How to reduce the volume of returns along with increase customer satisfaction. This sales enablement tool caters to an increasingly selective customer and empowers organizations and individual buyers to get the perfect fit every time either in-person or online.”

The app is currently being utilized by Rebel Athletic’s national sales team to scan and measure competitive cheerleaders and dancers for custom-sized team uniforms, practice-wear, warm-ups, and other retail items. For more information, visit and

About SevenTablets

SevenTablets is a Dallas, Texas based digital transformation leader with expertise that spans the most advanced mobile platforms including predictive analytics, natural language processing, augmented reality, artificial intelligence and disparate database cloud integrations. The company uses its business first approach to create cutting-edge business solutions that streamline operational efficiencies and accelerate revenue.

About Rebel Athletic

Rebel Athletic is the original, and fastest growing, global luxury couture cheer and dance uniform and athletic apparel company. Rebel offers the most highly customized and intricately detailed garments available in the cheerleading industry. For more information on team uniforms, visit For more information on the Rebel athletic-wear retail line, visit

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