Customer Engagement

  • Retail Rebound Or Apocalypse?
    Retail Rebound Or Apocalypse?

    Fourth-quarter financials in 2017 demonstrate once again retailers walk a tightrope when it comes to driving sales and maintaining gross margins. Despite healthy sales increases in the fourth quarter, many retail executives felt the impact of a dynamic business environment that challenges retail companies on numerous fronts: New technology, evolving consumer preferences, digitalization, new competitors, etc. Attracting new customers and keeping loyal shoppers “in the fold” is never a fait accompli. Executives must manage both short- and long-term strategies across all their operations to maintain financial flexibility and remain relevant with consumers.

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CUSTOMER ENGAGEMENT WHITE PAPERS & CASE STUDIES

  • Outsmart eCommerce Giants To Win Online Shoppers in 2018: A Guide
    Outsmart eCommerce Giants To Win Online Shoppers in 2018: A Guide

    In this eBook, we explore what more than 4,000 consumers across four different regions of the world - United States, United Kingdom, Canada and Australia - value in their online experience, where opportunity exists, and how brands and retailers can execute to ensure that they maintain a competitive position as the industry continues to rapidly transform.

  • Unleashing The Profitability Of High-Risk Digital Gift Cards
    Unleashing The Profitability Of High-Risk Digital Gift Cards

    The high fraud risks associated with digital gift cards has many merchants worried, despite the fact that overall gift card sales are projected to reach $180 billion in 2018, with a 200 percent increase for digital gift cards, specifically.

  • Michaels Reduces Costs And Improves Customer Satisfaction With Visual IVR
    Michaels Reduces Costs And Improves Customer Satisfaction With Visual IVR

    Self-service is increasingly popular with today’s retail customers as they seek more control over their time and experiences. In fact, research by Forrester indicates that 76% use web and mobile service channels to resolve their customer service inquiries.

  • 5 Key Trends For Smarter eCommerce Fulfillment
    5 Key Trends For Smarter eCommerce Fulfillment

    Half of US households have an Amazon Prime membership and have come to expect free, two day shipping. So now eCommerce executives are challenged to develop delivery strategies to compete with Amazon’s delivery capabilities in order to retain their best customers; and do it without losing money.

  • Retail Technology Report Reveals Trends And Buying Behaviors
    Retail Technology Report Reveals Trends And Buying Behaviors

    Total Retail surveyed its retail executive audience to understand current and future retail technology trends and buying behaviors. The results show that while innovative retail technologies such as augmented and virtual reality, chatbots (i.e., artificial intelligence), and drones get a lot of media attention for how they’re going to disrupt the industry — it’s more basic solutions like marketing automation software, video and mobile websites that currently have retailers’ attention.

  • Your eCommerce Guide To Outsmarting Retail Giants And Winning Online Shoppers
    Your eCommerce Guide To Outsmarting Retail Giants And Winning Online Shoppers

    72% of US online shoppers have a membership to an eCommerce marketplace such as Amazon or eBay. This guide will show you what retail tactics you should prioritize to win online shoppers in the year ahead

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