Customer Engagement

  • GDPR Is Coming And Retailers Need To Get Ready
    GDPR Is Coming And Retailers Need To Get Ready

    In 2017, over 8.1 million citizens of European Union countries visited the U.S. as tourists, according to the U.S. Department of Commerce. It is reasonable to believe that while they were in the country, most of these tourists probably made some purchases at U.S. retailers. Some might have even seen an item they liked and then waited until returning home to order it online. In the past these purchases would have been just another customer but, starting at the end of the month — under certain circumstances — they could put a retailer at risk for fines.

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CUSTOMER ENGAGEMENT WHITE PAPERS & CASE STUDIES

  • Unleashing The Profitability Of High-Risk Digital Gift Cards
    Unleashing The Profitability Of High-Risk Digital Gift Cards

    The high fraud risks associated with digital gift cards has many merchants worried, despite the fact that overall gift card sales are projected to reach $180 billion in 2018, with a 200 percent increase for digital gift cards, specifically.

  • Michaels Reduces Costs And Improves Customer Satisfaction With Visual IVR
    Michaels Reduces Costs And Improves Customer Satisfaction With Visual IVR

    Self-service is increasingly popular with today’s retail customers as they seek more control over their time and experiences. In fact, research by Forrester indicates that 76% use web and mobile service channels to resolve their customer service inquiries.

  • 5 Key Trends For Smarter eCommerce Fulfillment
    5 Key Trends For Smarter eCommerce Fulfillment

    Half of US households have an Amazon Prime membership and have come to expect free, two day shipping. So now eCommerce executives are challenged to develop delivery strategies to compete with Amazon’s delivery capabilities in order to retain their best customers; and do it without losing money.

  • Retail Technology Report Reveals Trends And Buying Behaviors
    Retail Technology Report Reveals Trends And Buying Behaviors

    Total Retail surveyed its retail executive audience to understand current and future retail technology trends and buying behaviors. The results show that while innovative retail technologies such as augmented and virtual reality, chatbots (i.e., artificial intelligence), and drones get a lot of media attention for how they’re going to disrupt the industry — it’s more basic solutions like marketing automation software, video and mobile websites that currently have retailers’ attention.

  • Your eCommerce Guide To Outsmarting Retail Giants And Winning Online Shoppers
    Your eCommerce Guide To Outsmarting Retail Giants And Winning Online Shoppers

    72% of US online shoppers have a membership to an eCommerce marketplace such as Amazon or eBay. This guide will show you what retail tactics you should prioritize to win online shoppers in the year ahead

  • Capitalizing On Retail Disruption: Retailers Use Location Intelligence To Build Customer Engagement
    Capitalizing On Retail Disruption: Retailers Use Location Intelligence To Build Customer Engagement

    Business goes through cycles of creative destruction and business evolves. Retailers that are unable to see threats or to strategically understand shifts in the market will not survive. However, those that are nimble—those that understand what is important and act quickly—not only survive but thrive.

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