Retail planning and design is as much art as science. It is all about creating an attractive, easy-to-navigate space that best shows off the merchandise while making the store an environment in which the shopper is comfortable and happy to spend time — even if “just looking around.” Successful design can encourage the person who stepped in for just one or two items to end up walking out with a full shopping bag.
Business goes through cycles of creative destruction and business evolves. Retailers that are unable to see threats or to strategically understand shifts in the market will not survive. However, those that are nimble—those that understand what is important and act quickly—not only survive but thrive.
The Need for a Next Generation Store The current media reporting on the state of retail stores paints a doom and gloom picture. Almost every day there are headlines of bankruptcy filings and store closures suggesting that the retail apocalypse is here. It’s clear that the retail industry is going through a transformational period that has many scaling back physical operations, but despite the news, people still want to—and still do—shop in stores.
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
Examine the common challenges holding retailers back and the five customer-focused commerce musts to building a unified customer experience.
Easy to describe, difficult to execute. Achieving a unified commerce platform requires a fundamental shift away from inward-looking systems and focuses instead, omnichannel commerce requires retailers to be outward looking, to focus on customer needs, wants and behaviors. Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
All businesses aspire to provide the ultimate omnichannel customer experience. Aspiring is easy, but achieving is difficult, with fulfillment often being the most challenging area to master. Delivering the perfect order requires a delicate balance of inventory visibility, routing logic and strategies for dealing with exceptions. Explore the 3 critical components to delivering the perfect order.