While retailers map out their omni-channel and digital strategy, a troubling trend is emerging. The digital transformations intended to stem the tide and allow established retailers to compete in the Age of Software are either moving too slowly or failing. Yet the rate of change in digital platforms, as evidenced by companies like Amazon and Alibaba, is progressing at such speeds that moving slowly is not an option for survival. The problem lies in the way most established retailers are approaching transformation.
A Practical Guide for the 21st Century Marketing Executive, Media Buyer, Content Marketer, and PR Professional.
eCommerce fraud professionals battle their versions of Freddy Krueger, Norman Bates, Michael Meyers and Jason Voorhees head-on every day. And, when it comes to fraud, they often slay the monster. But, while many have their eyes focused on the threat in front of them, they can’t see the real danger—the bigger danger—lurking in the shadows.
The high fraud risks associated with digital gift cards has many merchants worried, despite the fact that overall gift card sales are projected to reach $180 billion in 2018, with a 200 percent increase for digital gift cards, specifically.
eCommerce contributed nearly 42 percent of U.S. retail sales growth in 2016. While that’s good news for retailers, what’s not is the resulting surge in online fraud.
Wellesley’s London Harness has been a town institution since 1951. The company specializes in leather goods, particularly luxury bags and luggage, and they also offer a wide array of other gifts and services including engraving and monogramming for customers and corporations.
Most people don’t realize how many choices there are when it comes to designing a label or tag. Even the simplest of features can be cost-effective and can make a big impact in improving the overall retail store environment from back-office to customer experience. This white paper focuses on several features that can reduce shrink and improve customer satisfaction.